When you run a business, it’s easy to get wrapped up in the everyday mundanity. But what you might see as humdrum, your potential customers see as news. You could be sitting on a valuable library of marketing material, cunningly disguised as your ‘day job’ – well it’s time to expose it. Imagine this common …
A BRAND NEW BLOG EVERY FORTNIGHT FOR JUST £99 A MONTH I know what it is to run a small business, and when it comes to marketing budgets, many have no choice but to live hand-to-mouth. A struggling cash flow often means marketing is the first thing to go. It’s counterproductive, but needs must. However, …
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If I’ve learned anything during my time in PR, it’s that your image is everything. No matter what form it takes, any material you produce which is seen by the public, is going to affect their perception of you to some degree. Outsourcing the production of your marketing material to a professional, will always be …
My timing might seem a bit off. I mean who in the right mind launches a new business right in the middle of a global lockdown? Truth is, I think building this website and focussing on where it might take me, have been the only things keeping me sane through this whole parallel reality. And …
